Jeep Renegade Launch

The interior and exterior of the 2015 Renegade was full of Easter eggs: A tiny 7 slot grille on the taillight, a Willy's silhouette climbing the windshield, a topographic map in the console. We decided to fill this direct mail piece with Easter eggs using a glossy spot-varnish and with a little embossing. Subtle. Tasty. Relevant.